STOP Random Acts of Marketing


Random acts of kindness are good. Random acts of marketing are not.

Prospects and customers are overloaded with marketing messages these days. Much of it is actively ignored. Of course, ignored marketing is ineffective marketing.

“Failing to plan is planning to fail”
“If you don’t know where you’re going, any path will get you there”
“Odds of hitting the target go up tremendously if you aim”

These popular maxims apply to marketing too!

Here’s an idea! Let’s do a
✔ Content Plan
✔ Website overhaul
✔ Digital Campaign

When it’s time to deploy marketing resources, start with the end in mind. What should the customer think, feel, know, or do as a result of the effort? Thoughtful answers to this question go a long way to focus marketing efforts.

Many times answers are not immediately clear. Formal strategic planning with company goals, customer personas, and the competitive landscape in mind lead to marketing plans that are integrated, intentional and on-target. Leger Communications can help!

Visit to learn more about how strategic marketing and planning build the perfect foundation for meeting customer needs.