Adapting to a Post-COVID-19 World

The pandemic caused by the COVID-19 coronavirus is still a threat to human health, but slowly the world and its many communities are learning to live with or without the disease. Among electronic design and engineering professionals, for example, one of the more apparent changes is in technical meetings. They have essentially become virtual rather than actual events. One day, real-time trade shows in large cities may thrive again, with all the associated socializing and memories. For now, industry events such as the 2020 IEEE International Microwave Symposium (IMS) are virtual, no longer in a location such as the original Los Angeles Convention Center. Such virtual events represent valid, but different, learning and business opportunities if approached properly.

By eliminating the location, the danger of spreading COVID-19 by proximity is minimized. A virtual event will not have random meetings at company booths that have made past exhibitions so memorable. But they will still provide a chance to learn more about each company visited at the virtual exhibition. Communication will be electronic rather than face to face, typically by means of many of the wireless devices that this industry has helped create. The “social gathering” part of the show will be gone, but the time learning about conferences and company booths can be well spent.

And the conference content is still worth the trip, even if the trip is to the computer rather than a conference center. The 2020 IMS is just one example, but many technical conferences throughout this and other industries have built quality heritages over time. IMS conferences such as the Automatic Radio Frequency Techniques Group (ARFTG) for test and measurement and the Radio Frequency Integrated Circuits (RFIC) Symposium for ICs and semiconductor devices have long provided some of the best, most practical information in this industry, and now they are being offered without physically being there.

Of course, for any company hoping to gain the full benefits of a virtual conference and exhibition, marketing communications is essential, and a company such as Leger Communications (www.legercommunications.com) can help. Leger Communications works closely with each interested company to manage their message, whether on their website or at a virtual conference and exhibition. The message, about a company’s applications, products, and technologies, should be as clear as possible to the largest number of potential customers possible. A conference and exhibition such as the 2020 IEEE IMS may be virtual, but the business that results from it can be very real and Leger Communications will work with each company to make their message crystal clear.