When Does a Webinar Makes Sense?
by Jaime Leger
Webinars have grown in popularity as the pandemic has infected world health and economy. Since so many engineers must work from home, the best way to reach them is through the computer and by webinars. But just what is a webinar and why is it so effective? Basically, a webinar is an online teaching tool, such as a short seminar or face-to-face classroom session, in which a company can share information about their technology, an application, or a new product, reaching new and existing customers and generating leads for new business. Webinars are usually scheduled for a particular time when they are first presented but can then be available repeatedly as prerecorded events. For those working from home and sitting close to a computer all day, they are a quick and easy way to become more familiar with a company and their capabilities.
Webinars can be based on a lecture made by a single speaker, a question-and-answer (Q&A) session performed by a moderator with an industry expert, and a panel session with a moderator and numerous experts. Webinars are live events, not to be confused with webcasts which are prerecorded videos or presentations. As real-time events, webinars encourage participation from attendees, with the audience contributing questions. Additional interaction with the audience can occur in the form of polls and other online tools that allow a company to share information with attendees. The goal for any webinar is to allow a company to better know its customers and to share its knowledge with the world, facilitating solutions for anyone attending the webinar.
A successful webinar is well planned and organized as a regular part of any company’s content marketing strategy. It should make it easy for the audience to learn about the topic with some simple visuals showing an instrument or a component, perhaps some simple plots of performance such as gain versus frequency for an amplifier, and maybe even a graphic of an application, such as a phased-array radar installation or a fighter jet aircraft. An effective webinar will provide information in a very compact format, with an introductory slide providing the name and length of the webinar, the presenter’s name and quick bio, and a couple of bullets with the main points of the webinar. At the end of the webinar, a slide can provide a quick summary of the webinar and follow-up advice for attendees.
Webinars can be performed on a regular basis, such as one a week or once a month, or they can be occasional, special events with the date and some details about the webinar heavily promoted leading up to the webinar.
Good webinars require teamwork, from presenters, authors, even from the audience. Leger Communications can help your company create a high-quality webinar, working with your team to plan and organize your data and information and fashion it into an online event that viewers will not only watch once but want to return to it repeatedly and refer it to associates who may want to learn more about a topic.