Online rather than in-person has become the way of doing business for many. And with a growing number of business transactions depending upon the Internet, many companies count on their websites to accurately present their goods and services to the world. But, as with any growing company, a website should be constantly growing with the latest news and developments to keep visitors up to date. And a company’s regularly scheduled blog is a wonderful way to share the latest news with customers visiting the website as well as visitors who might be considering becoming customers.
Blogs are incredibly versatile. One blog may introduce a new engineering manager. The next blog may provide an advance look at a new product, even offer pointers on the most effective ways to use that product. Blogs can be driven by your customers’ feedback, for example, providing back-to-school lessons to help explain obscure technologies or even rarely used parts in a system. And because a blog is an up-to-date way for a company to share information with customers and friends, it is a simple, ongoing way for a company to build strong, open relationships with its customers, friends, and website visitors—allowing feedback from readers so information passes in both directions.
Leger Communications is here to help you build a blog that you can be proud of, that informs readers of your company’s “personality.” We want to work with you, on your schedule whether it is every week or every month, to create blogs that customers read and remember and even point to so that new customers take a look. At Leger, integrity—yours and ours—is important, and your blogs will reflect it in clear and honest messages that will bring readers back to the site for another look.